Marketplaces are an excellent intermediary for online buying and selling processes. Like all sales places, we must choose the one that best fits our target audience and that is why today we bring you the types of marketplaces that exist.
1. On demand
It is one that offers services under immediate customer demand, Rappi is an example of this type of marketplace.
2. Managed
This is the most common model for products. An intermediary intervenes in them to guarantee the functioning of the marketplace and provide support in tasks such as logistics and maintenance, which guarantees quality control of the products offered in the marketplace. The clearest example of this type is Amazon.
3. Community-driven
In community-driven marketplaces, the platform is supported by a community of sellers and brands, generally more independent. Etsy is the best example of this category.
4. SaaS
Saas offer users an easy-to-use tool to build their own page within the marketplace network. An example of Saas is Kichink
5. Decentralized
It is a decentralized marketplace, since it gives all control to sellers. In these marketplaces there is no operator controlling the platform and a P2P operation is followed: anyone can enter to sell and buy. Similar to what happens in the Facebook marketplace.
We know that it can be difficult to decide what type of marketplace to use, if you require advice our team is always ready to help. Contact us by Whatsapp, email or phone, we will be happy to meet you.
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