Mujeres en el eCommerce

Women in eCommerce

Today is not just any day, today we commemorate the struggle of millions of women who raised their voices for participation in society and equal rights in various areas.

Thanks to this fight, women have gained a voice and vote and have managed to lead in various areas such as eCommerce.

And although there is still a long way to go, more and more women are breaking the famous “glass ceiling” and are demonstrating fortitude, creativity and innovation in all areas. Therefore, we want to share the story of women leaders in eCommerce and the technology sector to inspire and empower more women to continue fighting for their goals.

Maria Teresa Arnal - Stripe Mexico

Senior executive with more than 20 years of experience in national and international progressive administration and Head of LATAM at Stripe. She was general director at Google Mexico, thus being the first in history.

Maria is an Industrial Engineer from Caracas, Venezuela. He has a Master's Degree in Business Administration from Columbia Business School in New York.

In addition, she is the founder and former president of the Interactive Advertising Bureau (IAB) Mexico, where she was considered one of the 10 personalities who have contributed the most to the digital advertising and interactive marketing industry.

She is also a mentor for Endeavor México, Wayra México and Naranya Labs, and a member of the International Women Forum (Mexico).

Mariana Castillo - Ben & Frank

When Mariana was studying her master's degree in the United States, she had to buy some glasses and went to an optician, but the experience was not very pleasant. He had to buy the glasses online; found many models at a cheaper price.

Why not implement it in Mexico? Together with his master's classmates Eduardo and Benny they brought this project to life.

Mariana Costa Checa, co-founder and CEO of Laboratoria

Mariana studied International Relations at the London School of Economics. Additionally, he studied a master's degree in Public Administration at Columbia University.

She was awarded by the Massachusetts Institute of Technology as one of the most innovative people under 35 years of age, thanks to her collaboration in bringing technology to low-income women.

When he was studying in the United States, he noticed that web development required self-taught training. Upon returning to Peru, her country of origin, she realized the lack of female participation in this area, which led her to create Laboratoria .

In 2014, it began with a pilot program in which it trained low-income women in web development. It has trained more than 800 women in this area, which has allowed their income to almost triple and improve their standard of living.

Laboratoria has offices in Mexico City; Lima Peru; Santiago de Chile and Brazil.

Ytzia Belausteguigoitia and Lucía Martínez-Ostos, co-founders of Troquer

In 2013, Ytzia and Lucía decided to develop a tool so that women

of high socioeconomic level, could take advantage and give their luxury garments a second chance. This is how Troquer was born, the online platform that sells second-hand luxury clothing in perfect condition.

Juliana Sarmiento, CRO and Rosa Costes COO, founders of Sending Click

Juliana and Rosa were working for Linio, when they realized that small and medium-sized companies had the same problem and were not ready to operate in globalized trade. Logistics is the main challenge, since many companies struggle every day to solve the shipping of their products.

For this reason, Juliana and Rosa created EnvoyClick, the online platform that connects courier or cargo businesses with SMEs, offering management solutions and massive generation of shipments.

Ingrid Avilés - Waze México

Ingrid is the current Country Manager of Waze Mexico who will lead the transnational's commercial alliances. He has more than 15 years of experience and has worked in companies such as PwC and El Palacio de Hierro. She is co-founder of Enlace circular, an organization that aims to promote and accelerate change through the circular economy in the Latin American and Caribbean region.

She has a degree in international business from Tecnológico de Monterrey and has studied circular economy, digital marketing and project management courses at UC Berkeley; The Wharton School, Yale School of Management and the Autonomous Technological Institute of Mexico.

Gloria Canales- Amazon Mexico

Gloria studied business administration at the Tecnológico de Monterrey, has an MBA from Harvard, was certified in international business at the University of British Columbia, and obtained a diploma in European Union economics at the University of Essex.

Currently, he has been head of marketing at Amazon Mexico since 2020. He has more than 10 years of experience in the Retail industry and more than five focused on eCommerce.

He has worked in Brazil, Argentina, El Salvador and the United States, in addition to Mexico.

Angela Gómez - SAP Mexico

Systems Engineer from Tecnológico de Monterrey, an MBA from the same institution, and diplomas from IPADE and ITAM. She has more than 23 years of experience in sectors such as technology, retail and consumption, through her work in companies such as El Palacio de Hierro, Safilo Group and 15 years in the German multinational SAP, where she is currently President in Mexico.

María Maribel Dos Santos - Oracle Mexico

María has more than 33 years of experience in high-tech industries. He has held multiple positions in the areas of marketing, sales and business planning. Since September 2018, he has held the position of General Director and Senior Vice President at Oracle Mexico.

He was Vice President of Key Account Sales for América Móvil globally and Grupo Carso in Mexico, Vice President of Sales for HCM Latin America, Country Manager of Peru, Director of Key Sales Accounts at Oracle Venezuela and Marketing Analyst at Siemens.

We hope that these women's success stories inspire you and help you remember that gender does not define our leadership capacity and our fight for gender equality.

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