Marketing automation is the use of software that allows marketing actions, such as sending mass emails to specific groups, responses, among others, to be carried out automatically, which gives us the opportunity for businesses to grow and sell more more quickly.
One of the first steps to correctly use automation in your online store is to realize that processes can really be automated in order to save time (for example, sending purchase confirmation emails or birthday campaigns) and which cannot. , we leave you some examples in which it is possible and useful to use automation.
- Mass email sending
- Sales funnels
- Sending email campaigns about re-purchase
- Chatbots that analyze customer service
- Advertising campaigns
On the other hand, all those processes that are irregular in their timing and/or have multiple possible results should not be automated since there could be problems with it. For example, if a customer is not satisfied with their purchase, it is better that they be assisted by a person and not by automation.
Creating a good strategy for marketing automation can bring you various benefits, such as:
- Greater efficiency with lower cost
- Greater control of marketing actions
- More detailed tracking
- Development of more complex marketing processes
Marketing automation is becoming essential within online stores, so if you need help or are interested in implementing your marketing automation strategy, do not hesitate to contact us and let's have a coffee!
Thank you for reading!