Behind the design of each store, the product photos and even the customer experience, there are crucial points in the operation of an eCommerce that often go unnoticed. If you want to have a successful and efficient eCommerce , we will talk to you about the 5 most common errors in the operation of an eCommerce. Don't make them!
Payment validation
Although it is true that many of the payment methods today are applied correctly, it never hurts to review each order within the payment gateway you have in your store.
Not only will this help you better understand the process of how a payment is applied to an order, but it will also allow you to familiarize yourself with the platform, so you can learn how to apply a manual payment, perform a refund or chargeback. Many people know what a payment processor is, but few know how to use it.
Review of counter charges
To begin with, a chargeback is when a customer does not recognize a purchase made in their bank and an investigation is carried out on it.
It is true that this topic can be a bit “tough” and not because the review process is complicated, but because these are cases that no one would like to have in their store. However, it is important that you pay close attention and act as soon as possible.
Each payment processor has a specific chargeback area and it is important that you review them every day and keep an eye on them, at doos we call them “vital screens” that without thinking should be in the browser. We will soon have a blog on chargebacks. Wait for it very soon ;)
Notifications
Notifications are how we keep the customer informed. You can configure SMS or email notifications to be sent for order confirmation or shipping updates.
Additionally, you can customize whether a notification is sent to you or your employees so they can better track customer orders.
Fulfillment
In short, it is the preparation of the order and its delivery in the parcel. Many times delivery times are reduced at this point. The time it takes to carry out this process is vital so that it reaches your client in a timely manner.
Therefore, it is important to have an operations plan in your eCommerce. You must plan what you are going to do from the moment a new order arrives at your store until it is in the hands of your customer. It is one of the key points to provide excellent service!
Follow-up
Ideally, you should always have tracking of all shipments within your store. It may seem tedious if you receive many orders a day, but with organization and a good system it is possible to do it.
Remember that to provide good customer service you must be one step ahead of them. For example: If there is an address problem or delays, your store will need to quickly inform the customer before they realize it.
These points are essential within the operation of your eCommerce, which you must apply to stand out among your competitors and create trust in your customers.
Remember that we will soon bring more content on these operational topics.
Thanks for reading us!
