Has the golden age of digital marketing already passed?
Recently, the company 13 Ventures conducted a survey showing that 50% of startups' risk capital is invested in issues related to digital marketing. Specifically Google and Facebook.
Illustration by Hayley Powers Thornton-Kennedy for Brown Paper Bag
Is CPC still profitable?
The cost per click (CPC) has skyrocketed in the last 10 years, making it almost impossible for any startup to be profitable. According to a study by Hochman Consultants, in 2005, the average CPC for Google was $0.38. In 2020, the average CPC was $1.03, an increase of 170%.
Illustration by Nahuel Bardi
Without a doubt, digital marketing today is an essential tool for any business, although the investment today has to be a little more, also the scope and results you have will always be those expected with good management of your marketing.
Source: https://www.karooya.com/blog/googles-click-cpc-growth-timeline-chart/
This you should know about m-Commerce
m-Commerce or mobile commerce has become a fundamental part of the world of eCommerce. Sales made from mobile devices have increased rapidly, from 52.4% in 2016 to 72.9% in 2021.
Illustration by Sarah Hasenmaile
So far in 2021, $3.56 billion in sales have been made. This means that the mobile commerce market is 3.5 times larger than in 2016.
On the other hand, 9 in 10 Internet users say they access the Internet with a smartphone. Likewise, 67% of consumers say they have downloaded a retailer's application.
This type of information allows us to see where m-commerce should be aimed. It is always important to know the behavior of users, but even more so the needs of the current era.
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