The crisis we are going through has caused many sales categories to suddenly fall, people being locked up are not consuming private transportation, sunglasses, cameras, events, tours - in fact the entire tourism sector is going overboard - and many more categories that must interact with the outside.
Winning and... losing categories?
A study done by Stackline (an Artificial Intelligence software dedicated to collecting data on electronic commerce) shows us this table of growing and falling categories.
The economic recession is a fact, but the world is not over yet. Find the product you want to sell (if you don't have it), analyze your market and think about how the product can be useful to the user.
The key is creativity
In general terms, all the categories that help to have a more comfortable confinement are triumphing this season. But companies with ingenuity are also transforming themselves so as not to die trying:
Urbvan
The transportation startup has decided to partner with Jüsto to make home deliveries. I suggest you pay close attention to what Urbvan and Jüsto do, they always seek to transform themselves to be in the minds of their consumers.
Beat Rides
The taxi company has decided to open a new transportation model, which allows you to send packages to the destination of your choice, "Beat Shipping" .
Airbnb
What is the plan of this hosting app to get through the crisis? Virtual tours that you can enjoy from the comfort of your confinement.
eLigaMX
Who would have thought that Mexico would be the pioneer in making FIFA matches official? Although not to everyone's complete liking, this proposal responds to a question raised a few weeks ago by an eSports commentator.
Dua Lipa
Yes, the POP trend singer went into quarantine in the middle of promoting her new album, what did she do? The same as many musicians, presenting their album via video call, even the dancers!
We mentioned it a few moments ago, there are categories that are being greatly affected, however many are seeking to adapt to this instead of waiting for their death, I am convinced that every business can reinvent itself, it just takes a lot of creativity!
General ideas:
- People are doing home offices, give them tools to make their work more enjoyable. A desk or comfortable chair is ideal
- Gyms are closed, people are looking for ways to exercise from home
- Students are taking classes online, many do not have a desk, computer or tablet
- People are anxious, give them the solution with a toy, book, board game...
- Many families are separated, give them a way to send each other a gift with a lot of meaning
- The youngest children are locked at home
- The demand for face masks and antibacterial gel is high, make it at home and sell them
Look for needs and fill them, if your product/service has decreased sales, creativity is essential at this time. Look for us if you want to raise ideas or your sales, professional help is always good. As Shopify eCommerce Experts, we will find a way to help your online store.
