The crisis we're going through has caused many sales categories to suddenly decline. Being locked down, people aren't buying private transportation, sunglasses, cameras, events, tours—in fact, the entire tourism sector is going down the drain—and many more categories that need to interact with the outside world.
Winning and... losing categories?
A study conducted by Stackline (an artificial intelligence software dedicated to collecting data on e-commerce) shows us this table of growing and declining categories.
The economic recession is a fact, but the world isn't over yet. Find the product you want to sell (if you don't have one), analyze your market, and consider how the product can be useful to the user.
The key is creativity
Generally speaking, all categories that contribute to a more comfortable lockdown are succeeding this season. But resourceful companies are also transforming themselves to avoid dying in the attempt:
Urbvan
The transportation startup has decided to join forces with Jüsto to offer home deliveries. I suggest you pay close attention to what Urbvan and Jüsto are doing; they're always looking to transform themselves to stay top of mind with their consumers.
Beat Rides
The taxi company has decided to launch a new transportation model, which allows you to send packages to the destination of your choice, "Beat Envío."
Airbnb
What's this accommodation app's plan to get through the crisis? Virtual tours you can enjoy from the comfort of your confinement.
eLigaMX
Who would have thought that Mexico would be the first to officially host FIFA matches? Although not entirely to everyone's liking, this proposal addresses a question raised a few weeks ago by an eSports commentator.
Dua Lipa
Yes, the pop-trendy singer went into quarantine mid-promotion for her new album. What did she do? Like many musicians, she presented her album via video call, even including the dancers!
We mentioned it a few moments ago, there are categories that are being severely affected, yet many are seeking to adapt to this rather than wait for its demise. I'm convinced that every business can reinvent itself; it just takes a lot of creativity!
General ideas:
- People are working from home, so give them tools to make their work more enjoyable. A comfortable desk or chair is ideal.
- Gyms are closed, people are looking for ways to exercise from home.
- Students are taking classes online, many do not have a desk, computer or tablet
- People are anxious, give them the solution with a toy, a book, a board game...
- Many families are separated, give them a way to send each other a meaningful gift.
- The youngest children are locked up at home
- Demand for face masks and hand sanitizer is high, make them at home and sell them.
Identify needs and fill them. If your product or service has seen a drop in sales, creativity is essential right now. Reach out to us if you want to boost your ideas or boost your sales; professional help is always a good idea. As Shopify eCommerce Experts, we'll find ways to help your online store.
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