If you receive few visitors to your store, your potential customer does not complete a purchase or only stays on the home page. It's time to pay attention! Your eCommerce texts may not be focused on converting your visitors into future customers.
Today, we will give you 5 tips to make your texts impact
Copywriting in eCommerce?
It is any text that makes up an online store. For example; headlines, product descriptions, about us, landing pages and more. These texts must be very well written to obtain a better ranking in search engines and persuade them to make a purchase.
- Know your audience
If you don't know who you are talking to, your texts will have no meaning. You will continue to lose future customers and your eCommerce may be forgotten. It is important that you know your buyer persona very well and that the texts you write are oriented towards them.
- Avoid excessively long texts
A mistake that many people make is writing very long texts to “catch” the visitor. The clearer and more concise the texts of your eCommerce are, the better. And don't forget to add a CTA or call to action, this will complement your texts.
- Use keywords
It will help you improve SEO in your store and position in Google search engines. In addition, you will be able to differentiate yourself from your competitors and you will be in the minds of potential clients.
- Highlight benefits
Many eCommerce companies make the mistake of putting texts with complex characteristics and words on product sheets that often no one understands. That doesn't sell! The best thing is that this section names the benefits of purchasing the product and service and how the life of that person who is reading will improve when they add it to the shopping cart.
- Brand tone and voice
Is your brand fun or serious? Write texts that please visitors, that are easy to read, but above all that reflect the personality of your brand. Put your personal stamp on each of your texts!
By following these tips you will be able to obtain persuasive texts that generate conversions in your store and that will make the difference between your competitors.
If you need help writing your store texts, contact us! We will be happy to learn about your project and take it to the next level
Thanks for reading us!
